What will you get out of this blog?
Throughout the pages of this blog, we’ll be analyzing amateur YouTube videos that offer self-beautification tips, e.g., how-to cut your own bangs or how-to get plumped lips with a specific attention given to the emergence of new opinion leaders and their influence on consumer behavior. We’ll look at YouTube user comments and video responses to gain perspective about how ordinary people, or Jane Does, are influencing what people buy.
Jane Does behind this blog:
Chelsea Champagne
Chelsea is currently working towards her General B.A. at the University of Ottawa. Once finished her degree, she hopes to extend her university experiences by attending teachers college. Chelsea is looking forward to expanding her knowledge of advertising and communication through this research project.
Joanna Dang
Joanna is a fourth year student pursuing a major in Sociology and minor in French as a Second Language. As a sociology student, she is interested in learning about social interactions and relations of individuals within societies. Advertising is something that has a large impact on individuals and society as a whole thus she is looking forward in gaining more knowledge about the world of advertising and society through research and blogging.
Apryl Hagerman
Apryl is in her final year of her General B.A. After she graduates, she plans to attend teachers college in hopes to become an elementary school teacher. She has never blogged before so she finds it quite interesting to be involved in such a project.
Renée Michaud
Renée is on the last leg of the race to obtaining a Four-year Bachelor of Science degree with a major in Biology and a minor in Communication. She has a passion for marketing, creativity and entrepreneurship. Renée hopes to one day own her own business in the event management industry.
