Revlon’s ‘Feel like a Woman’ lipstick

As Professor Michael Strangelove has highlighted during several of his class discussions, advertisers are constantly aiming to persuade the masses to think a certain way. Revlon, a well know female beauty product company, has released many advertisements and commercials that lead women to believe that their products will make them more beautiful and attractive. An example of this can be seen through the video clip above. The ad shows several beautiful and physically fit women gracefully applying Revlon’s ‘Liquid Lip’, while Shania Twain belts out her classic song ‘Feel Like A Woman’. The advertisement, with the help of Shania Twain’s song, is sending the message that you can feel like the ultimate woman while wearing their product. The advertisment goes on to imply that you can still accomplish daily female tasks, for example taking care of a baby, while being incredibly attractive due to their new lipstick. Revlon is promoting the idea that regardless of what kind of life you lead as a woman, this product will help you carry out your daily lives with grace and beauty, much like the actresses in the commerical.